Latrice Sampson Richards


My Life

Latrice Sampson Richards is a Life Enhancement Coach, Licensed Professional Counselor Supervisor, founder and Head Unicorn in Charge at The Black Unicorn Project. Latrice holds a bachelor’s degree in Psychology with a minor in Child and Family Studies from the University of Louisiana- Lafayette, as well as, a master’s degree in Counseling Psychology from Louisiana State University in Shreveport. She is a member of Delta Sigma Theta Sorority, Incorporated, PCOS fighter, aspiring mother, and a newlywed from New Orleans, Louisiana.


My Journey

When I was approaching 30 I realized that there was so much about the world that was still a mystery to me. I also realized that I had no idea who I truly was and where /who I wanted to be. This began my journey of self-discovery. In 2012 I decided to create a to-do list instead of making a New Year’s resolution; because nobody keeps their resolutions anyway. This list consisted of 10 things I’ve always had an interest in but never tried. In developing this list I examined all of the blocks that prevented me from indulging in these things in the first place. Fear of vulnerability, lack of self-knowledge, and unhealthy ideas about myself and my place in the world quickly surfaced as my primary obstacles. So, as I embarked upon my journey, I was intentional about overcoming them. Soon, I realized that these are common blocks within the Black community; as I simultaneously became more educated about the plight of my community both culturally and politically. The more I indulged, the more I learned. The more I learned, the more deeply connected I became to these issues and obstacles.


My Vision

I am deeply committed to improving the state of the Black community as a whole. I believe that rebuilding and strengthening the community will require each of us to put our best foot forward; pooling our gifts and resources in a united capacity. Black women, in particular, play a pivotal role in the pursuit of this restoration. We are such dynamic and diverse creations, but sadly many of us are held hostage by the trials life has handed us. I am a healer and educator. My theory is that if each of us able to heal ourselves on an intrinsic level then we will be better able to walk and live in our purpose; thus healing ourselves collectively and effectively improving the state of our community.